The Largest Marketplace in the CIS for educational resources created by teachers

70 000+
Educational resources
4 000+
Active publishers
45 000+
Sales per month

In 2023, the number of unemployed teachers in Russian-speaking countries reached a record high of 193,000 people

All these teachers needed to find a way to support themselves

Marketplace offers a solution. It’s a platform where teachers can earn money by sharing their educational resources

We made a successful release. The number of active users in the first month exceeded our expectations by 30%.

I continued to enhance features so our creators can improve the quality and quantity of resources on the marketplace

Added a statistics section for teachers to analyze their results
Implemented gamification mechanics to enhance engagement
Introduced a section with freelance job opportunities
Developed a rating system with various categories

All these enhancements enabled us to:

x3
Number of resources created by each publisher
-50%
Churn rate
1.9K -> 4.0K
Active publishers

Our north star metric is revenue per page view

Based on this, I created hypotheses and conducted usability tests

Key insights after usability tests

75% of respondents indicated that they pay extra attention to authors who have published the resource
100% of respondents utilized the search functionality by the name or topic of the resource.
The estimated time for working with the resource and its volume was very important for 75% of respondents
All of our buyers faced difficulties with previewing the content of resources created by teachers.

The main challenge with the fourth insight was that we couldn’t simply display all the material, as doing so might deter people from purchasing; instead, they might opt to steal it

When hovering, we zoom in on the area around the cursor, while also blocking copying and downloading of the picture