The Online Course Constructor for 6M Teachers
1 000 000+
Graduated students
6 000 000+
Active teachers
30 days
Project Time
Teachers on our platform found it difficult to create and share their online courses.
Imagine ten’s thousands of teachers struggle with creating their online courses and company lose more than a million dollars each quarter in revenue
Let me show you how I solved this problem with our Online Course Constructor
During 3 workshop sessions with stakeholders, I prioritized goals and tasks for the business
Key insights after workshops
Monetization based on commissions charged to teachers who generate revenue by selling their courses
Further monetizing our 21 million monthly active users through new courses
Paid course promotion tools within our platform
Expanding our ecosystem of educational products
Design the information architecture and build high-fidelity prototypes
After conducting usability testing on our newly created flows, we discovered that the card-view structure had a task success rate of under 50% and teachers experienced difficulties
I’ve decided to conduct further research based on the pain points identified during usability testing
Key insights after research
During the pandemic, teachers shifted to digital platforms and began using services such as Interacty and Google Slides
Teachers are used to working with tables, school documents, class registers, and preparing lesson plans in table view
Based on this data, I created new iterations of prototypes
50% -> 75%
Task success rate after the new usability tests
Final Design
75%
Task success rate
30 days
Project Time
63 → 48
Streamlined pages
The key lesson I personally learned from this case is that ’WE ARE NOT THE USER’ Even if everyone on the team likes the design, we still need to test it with REAL users
